23-KOLLEKTIV
Pedal Me:
Smarter, Greener Urban Logistics
Pedal Me is London’s leading e-cargo bike courier, delivering faster, cleaner, and more efficiently than vans. With a mission to cut congestion, reduce emissions, and rethink urban transport, they move goods and people with precision and purpose.
Partnering with 23-Kollektiv to sharpen their brand, amplify their message, and drive client growth. Through high-impact content, strategic marketing, and social media that speaks to the right audience, 23-Kollektiv helps Pedal Me turn movement into momentum.
The Brief :
Recruiting the Next Generation of Riders
Pedal Me needed riders, and they needed them fast. With demand surging and a mission to grow, they turned to 23-Kollektiv for a strategy that would cut through the noise and bring in the right people.
The goal? A 30% increase in new riders within three months. The challenge? Shifting perceptions. Many saw courier work as tough, low-paid, and unglamorous. The reality? Pedal Me offers best-in-class pay, stable contracts, career progression, and a work environment built on camaraderie and purpose.
23-Kollektiv stepped in with high-impact content, including a rider-led film and a bold new ad campaign packed with fresh visuals. The result? More applications, more hires, and a recruitment drive that fuelled real business growth.
Pedal Me’s message landed. Their team expanded. And with 23-Kollektiv in their corner, they’re set to keep the momentum rolling.
